Default — Inbound, weaponized

02 / 09Speed-to-lead

Route every inbound before
the competitor notices.

The fastest follow-up wins 78% of B2B deals. Your SDR bench can't beat 90 seconds — and you shouldn't ask them to. Default routes, scores, and books while the lead is still on your pricing page.

The bleed isn't your team. It's the handoff.

A typical inbound demo request hits a Salesforce queue, a Slack channel, and three SDR inboxes. By the time someone opens it, the lead has already taken a call with someone else.

→Lead lands on your form. Default ingests in < 200 ms via webhook, Segment or Rudderstack.
→Waterfall enrichment across Apollo, Clearbit, ZoomInfo and 9 fallbacks. 96% match rate, no manual stitching.
→Score & tier on your fit + intent model. Edit thresholds in the UI, no engineer required.
→Routed to the right owner using territory, segment, ownership history and round-robin fairness.
→Calendar offered instantly. Smart slots respect prep time, do-not-disturb windows, and time zones.
→Synced to Salesforce, HubSpot, Outreach and Slack with full context before the AE opens the deal.

Inbound → meeting · median time

Default

89s

90 sec

Calendly + manual triage

36 min

Chili Piper + LeanData

2 hr 18 min

2h 18m

SDR queue (no automation)

6 hr 14 min

6h 14m

Friday after 5 PM

Monday 10:42

62h 12m

0s1 hr6 hr3 days

Source · 2026 Default benchmark, n = 412 customers, Q1 inbound only

03 / 09Three modules · one model

Score, route, schedule.
Three jobs, one model.

The reason your routing breaks every Tuesday is that scoring lives in HubSpot, routing lives in Slack workflows, and scheduling lives in Calendly. Default runs all three on the same data graph. Edit one, the rest update.

Scoring you can defend in a QBR.

Fit + intent + behavior, weighted by your model — not a black box. Edit thresholds inline, replay against last quarter's leads, and ship the new model in an afternoon.

Title fit · VP / Director+24

Company size · 100–999+18

ICP industry · SaaS+12

Visited /pricing 2x < 7d+22

Personal email domain−14

Geo blocked region−40

Score · 88 / 100Tier A

Routing rules even your CFO understands.

Drag-and-drop logic — territory, account ownership, round-robin fairness, language, and 60+ other dimensions. Audit every decision. Roll back any rule in one click.

IFscore > 75

ANDgeo IN ["US-W","CA-W"]

ANDowner == NONE

THENroute(senior_ae_pool)

ELSE IFscore > 50

THENroute(sdr_round_robin)

Last editedKorey · 4h ago

Calendars that don't fight each other.

Smart slots respect AE prep time, do-not-disturb windows, demo cadence, and team capacity. Reschedule, no-show recovery and waitlist logic — all built-in.

Tomorrow · Wed Apr 174 slots

10:00 PT · Marcus Chenfree

10:30 PT · Marcus Chenfree

11:30 PT · Sasha Iyerfree

14:00 PT · Sasha Iyerprep‑buffer

No-show recovery3 attempts · auto

Reschedule policySelf-serve

04 / 09Integrations · Slack · Observability

Lives where your
team already works.

Default doesn't ask your team to log into a new tool. It runs in Slack, syncs to Salesforce and HubSpot in real time, and surfaces every routing decision in a stream you can audit in any incident.

// 01 · INTEGRATIONS

147 native integrations.
Zero Zapier middlemen.

Real-time, two-way syncs to Salesforce, HubSpot, Outreach, Marketo, Apollo, Slack, Gong, Salesloft, Clay, and the warehouse you already pipe events into.

Salesforce

HubSpot

Outreach

Marketo

Salesloft

Apollo

Slack

Gong

Snowflake

BigQuery

Clearbit

Clay

Segment

Rudder

PostHog

Linear

Notion

+131 more

// 02 · SLACK-NATIVE

Approve a deal route from your phone.

Routing decisions, lead alerts and weekly recaps land in the channels your team already lives in.

D

DefaultAPP · 09:42

New Tier A lead routed to Marcus Chen
Sarah Madden · Linear · score 88

// 03 · OBSERVABILITY

Every routing decision, audit-grade.

Replay any lead. Every rule fire, every score, every owner change. Forever.

00:00p50 · 1.2 sp99 · 3.4 sNOW

// 04 · ONE DATA MODEL

One graph for marketing, sales, and ops. Finally.

Person + Account + Activity. The same identity layer powering routing also powers attribution, ABM lists, and lifecycle automation. Stop reconciling four definitions of "MQL".

Person

Title, persona, intent score, last touch, account ownership graph

Account

ICP fit, fit-tier, ARR signal, hierarchy, technographics, current pipe

Activity

Form fills, page views, product events, email replies, meeting outcomes

06 / 09Default vs the duct-tape stack

Replace four tools.
Replace the duct tape.

Most RevOps teams spend $44K/yr stitching Calendly, LeanData, Marketo workflows and a Zapier graph nobody dares touch. Here's what you actually get for the same budget.

	Default	Calendly + LeanData + Outreach	Chili Piper	Manual SDR triage
Median lead-to-meeting timeFrom form fill to confirmed calendar slot — measured across 412 customer accounts.	● 89 seconds	▲ 2 hr 18 min	▲ 4 min · scheduling only	✕ 6 hr 14 min median
Waterfall enrichment built inApollo, Clearbit, ZoomInfo and 9 fallbacks — no separate enrichment vendor.	● Yes · 96% match	✕ Bring your own ($14K/yr)	✕ Not included	✕ Manual lookup
Visual routing logic non-engineers can editDrag-and-drop rules with full version history, instant rollback and a staging environment.	● Yes · with audit log	▲ LeanData only · expensive	▲ Limited rule depth	✕ Lives in someone's head
Round-robin fairness across repsCapacity-aware balancing with PTO, ramp status, segment specialization and territory.	● Capacity + PTO + ramp	▲ Basic round-robin	▲ Round-robin only	✕ Whoever sees Slack first
Slack-native lead alerts & routingApprove, reroute or snooze any lead from Slack — desktop or mobile, no new tab.	● Native, two-way	▲ Webhook-based	● Native	✕ Email + DM chaos
Replay any routing decision · audit-gradeSee every rule fire, every score, every owner change for every lead. Forever.	● 12-month retention	✕ Stitched logs	▲ 30-day retention	✕ Lost on Slack scroll
Salesforce + HubSpot two-way syncReal-time, bidirectional, with a managed package and conflict resolution.	● Both, real-time	▲ One-way per tool	● Both	✕ N/A
Time-to-deploy the first workflowShip your first inbound routing flow end-to-end, with enrichment and Slack alerts wired up.	● 7 minutes	✕ 6–12 weeks · multi-vendor	▲ 1–2 weeks	✕ Never quite finished
Annual cost · 25-rep team	● from $17,988	$44,200 + $14K enrich	$24,000 + $14K enrich	2.5 SDRs · $185K+

Source · Default benchmark Q1 2026, customer self-report on stack consolidation, n = 187 teams

07 / 09Pricing · transparent on the home page

Three plans. No demos required
to read the price.

Annual contracts billed monthly. No per-seat tax. No "Contact us" wall on Pro. Every plan ships with the same routing engine — bigger plans add governance, multi-region, and dedicated infra.

Team

For Series A teams routing their first 5,000 inbound leads/month.

$1,499/ month

$17,988 / year · up to 25 reps

●5,000 routed leads/month
●Salesforce or HubSpot sync
●Waterfall enrichment · 2 vendors
●Slack-native alerts & routing
●Standard scoring + routing rules
●SOC 2 Type II · SAML SSO
●Email support · 24h SLA

Start free trial

14-day trial · no card

Best for Series B+

Business

For RevOps teams running multi-region inbound and outbound with full audit needs.

$3,800/ month

$45,600 / year · up to 100 reps

●50,000 routed leads/month
●Salesforce and HubSpot sync
●Waterfall enrichment · 9 vendors
●Custom scoring models · replay against history
●Multi-region routing · territory + segment trees
●Audit log · 12-month retention
●Workflow staging environment
●Slack Connect · named CSM · 4h SLA

Talk to sales

Live in < 7 days · data migration included

Enterprise

For public-co RevOps teams with regulatory, residency and dedicated infra needs.

Custom

Volume pricing · unlimited reps

●Unlimited routed leads
●Bring-your-own enrichment vendors
●Dedicated tenant · EU / US / APAC residency
●Custom data model · warehouse-native
●HIPAA + ISO 27001 + custom DPA
●Quarterly business reviews
●Dedicated Slack channel · 1h SLA · 24/7
●Priority on roadmap input

Contact enterprise

Average 9-day procurement · security questionnaire on file

08 / 09Operators on the record

The operators using Default
are the ones who'd screenshot this page.

Six testimonials. Real names. Real titles. Real numbers attached. No anonymous "VP at well-known SaaS" — that's a tell.

Cortex · replaced 3 tools

"I don't see Default as a Chili Piper replacement anymore. It's the control layer we use to run GTM from the same brain. We replaced 147 vendor relationships with one and our SDRs have stopped doing triage on Sunday nights."

MM

Matt McGonegle

Director of GTM Operations · Cortex

Profound · 3× conversion

"The jump in open pipeline was so large the team thought the dashboard was broken. It wasn't — it started the day we cut over."

NL

Nick Lafferty

Growth Marketing · Profound

PDL · LeanData replacement

"Night and day vs the old LeanData + Marketo + Salesforce setup. Our routing just works, and the team trusts it. Trust is the unlock."

KB

Korey Beaver

Marketing Operations Manager · People Data Labs

Equals · ship velocity

"With Default we ship faster because nothing breaks downstream. We change a routing rule on Tuesday and the team isn't paged on Wednesday."

AM

Abbey Minondo

Chief of Staff · Equals

Rootly · UX win

"My favorite part is having everything in one place. Building better routing got 10× more intuitive than Chili Piper — and our reps actually use the tool."

LD

Liza Dukhova

RevOps Manager · Rootly

Browserbase · no-show recovery

"We went from 38% of demo requests not booking to 9%. That's not a feature change. That's a different business."

SM

Sarah Madden

Head of Revenue Operations · Browserbase

09 / 09Twelve real objections, answered

The questions a serious
RevOps lead actually asks.

How long until we see the first routed lead in production?+

Median time-to-first-routed-lead is 7 minutes from kick-off. We bring the Salesforce/HubSpot connector pre-configured, your form connects in three lines, and the first inbound rule fires immediately. Full migration of legacy LeanData or Chili Piper rules takes 5–9 days, including a staging cut-over and a rollback plan.

Will this break my existing Salesforce flows or process builders?+

No. Default writes to Salesforce through a managed package with conflict resolution, runs in a staging environment first, and ships with a full audit log so any change is reversible. We also pause all writes during your QBR week if you ask us to.

We already have Chili Piper. What do we actually gain?+

Chili Piper is a great scheduler. It is not a routing engine, an enrichment waterfall, or a scoring layer. Default consolidates those four tools into one — and customers like Cortex have replaced their Chili Piper + LeanData + Clearbit + Slack-workflow stack with us, cutting $44K/yr from their tooling line and 2.1 hours/day from their RevOps engineer's calendar.

How does enrichment waterfall pricing work? Are we double-paying?+

Business and Enterprise plans include enrichment from 9 vendors at no add-on cost — Apollo, Clearbit, ZoomInfo, LinkedIn Sales Insights, Cognism, Lusha, ContactOut, RocketReach, and 6sense fallback. If you have an existing Apollo or ZoomInfo contract, you can bring it and credits offset your bill.

Who actually edits the routing rules — engineering or RevOps?+

RevOps. The visual rule builder is designed for the same person who today maintains your LeanData rules. Engineering only enters the picture when you want to compute a custom scoring model from raw warehouse data — and even then, it's a SQL view, not a deploy.

What happens at 5 PM on a Friday when the on-call AE is offline?+

Default respects PTO calendars, regional working hours, and team capacity. After-hours leads are scored, enriched and held in a "next-business-day" queue with an automated email confirming the AE will reach out by 9:15 AM. No-show recovery still runs in the background — you wake up with the SLA met.

How does Default handle round-robin fairness across reps with different ramp status?+

Each rep has a capacity weight that's a function of ramp month, segment specialization, time zone, current pipe load, and PTO. New ramping reps start at 0.4× weight in month 1, scale to 1.0× by month 3. You see every weighting decision in the audit log, and you can override any single round-robin call from Slack.

Is the data model warehouse-native or do we need to ETL?+

Both. Default ships with a Snowflake-native and BigQuery-native data model — read-only on your warehouse, no ETL out. We also publish a clean event stream to your CDP (Segment, Rudder, mParticle) so attribution stays consistent.

What about security · SOC 2, HIPAA, residency?+

SOC 2 Type II since 2024. HIPAA-eligible on Enterprise. EU residency in Frankfurt and APAC residency in Sydney. Sub-processors and DPA available without an NDA — we hand them out on the public security page.

Can our SDRs reroute or claim leads from Slack?+

Yes. Every routing message in Slack ships with Approve, Reroute, Snooze and Claim buttons. Reps can act from mobile, the audit log captures the override, and your routing rules learn from the pattern.

Do you support outbound + inbound on the same data model?+

Yes. The same Person + Account + Activity graph powers your inbound routing, your ABM lists, your outbound sequences in Outreach or Salesloft, and your marketing attribution. One identity layer, four use cases.

What's the migration path from Chili Piper or LeanData?+

We import your existing routing rules in a structured form, run them in shadow mode against your live traffic for 5–7 days so you see the diff, then cut over at a window of your choice. Your old tool stays online for 14 days as a rollback. Average migration is 9 days end to end.

Inbound,
weaponized.
Booked in 90 seconds.

Lead lifecycle · Sarah Madden, Linear

Route every inbound before
the competitor notices.

The bleed isn't your team. It's the handoff.

Score, route, schedule.
Three jobs, one model.

Scoring you can defend in a QBR.

Routing rules even your CFO understands.

Calendars that don't fight each other.

Lives where your
team already works.

147 native integrations.
Zero Zapier middlemen.

Approve a deal route from your phone.

Every routing decision, audit-grade.

One graph for marketing, sales, and ops. Finally.

One lead. Three systems.
Eighty-nine seconds.

Replace four tools.
Replace the duct tape.

Three plans. No demos required
to read the price.

The operators using Default
are the ones who'd screenshot this page.

The questions a serious
RevOps lead actually asks.

Stop letting inbound bleed.
Start in 7 minutes.

Inbound, weaponized. Booked in 90 seconds.

Lead lifecycle · Sarah Madden, Linear

Route every inbound beforethe competitor notices.

The bleed isn't your team. It's the handoff.

Score, route, schedule.Three jobs, one model.

Scoring you can defend in a QBR.

Routing rules even your CFO understands.

Calendars that don't fight each other.

Lives where yourteam already works.

147 native integrations.Zero Zapier middlemen.

Approve a deal route from your phone.

Every routing decision, audit-grade.

One graph for marketing, sales, and ops. Finally.

One lead. Three systems.Eighty-nine seconds.

Replace four tools.Replace the duct tape.

Three plans. No demos requiredto read the price.

The operators using Defaultare the ones who'd screenshot this page.

The questions a seriousRevOps lead actually asks.

Stop letting inbound bleed.Start in 7 minutes.

Inbound,
weaponized.
Booked in 90 seconds.

Route every inbound before
the competitor notices.

Score, route, schedule.
Three jobs, one model.

Lives where your
team already works.

147 native integrations.
Zero Zapier middlemen.

One lead. Three systems.
Eighty-nine seconds.

Replace four tools.
Replace the duct tape.

Three plans. No demos required
to read the price.

The operators using Default
are the ones who'd screenshot this page.

The questions a serious
RevOps lead actually asks.

Stop letting inbound bleed.
Start in 7 minutes.