Launq journal

Notes on conversion,
design & AI.

Long-form essays from the Launq studio — what we ship, what works, what doesn't. No fluff.

Featured essay
All essays · 8 articles
CROConversion

15 Conversion Rate Optimization Rules for SaaS Landing Pages (Ranked by Impact)

The 15 CRO rules that move the conversion rate needle on SaaS landing pages, ranked from highest to lowest impact. Above-the-fold value prop

11 min read
AI DevWorkflow

How to Do Vibe Coding Well: 10 Rules of Professional AI Development

The ten rules that separate vibe coding that compounds from vibe coding that collapses. A practical workflow from prompt to ship, plus the w

10 min read
BenchmarksCRO

SaaS Landing Page Conversion Rate Benchmarks (2026 Edition)

What is a good conversion rate for a SaaS landing page in 2026? Benchmarks by stage (pre-seed to scale-up), the top 5 conversion killers, th

13 min read
Vibe CodingAI Dev

What Is Vibe Coding? The 2026 Guide to Building Software by Conversation

Vibe coding is the practice of writing software by talking to an AI rather than typing every line of code. Origins, tools, workflows, who is

11 min read
Vibe CodingPitfalls

Vibe Coding Problems: The Real Failure Modes Nobody Posts on X

An honest catalogue of the failure modes that hit real vibe coding projects: deleted files, broken refactors, context blow-ups, security hol

10 min read
DesignSaaS

12 Web Design Rules for SaaS Landing Pages (and the Violations That Kill Conversion)

The 12 universal web design rules every SaaS landing page should follow — visual hierarchy, F-pattern reading, whitespace, typography, color

11 min read
WebflowFramer

Webflow vs Framer for SaaS in 2026: An Honest Head-to-Head

Webflow vs Framer for SaaS landing pages in 2026. Performance, learning curve, animations, CMS, pricing, and ecosystem — graded dimension by

12 min read
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